Our Impact

What You’ve Made Possible

As we share our 2024 Impact Report, we want to take a moment to say a heartfelt thank you to all our funders, partners, and supporters. Because of your generosity and belief in our work, thousands of people living with dementia – and their families – were able to experience the joy of nature, the outdoors, and meaningful connection in 2024.

Seeing the positive changes in people who use our services and hearing how our work has changed their lives is what keeps the Dementia Adventure team striving to do better year on year. Though there is always more to do and further to go, we are extremely proud of the difference we have made in recent years and incredibly grateful for all the contributions that made it possible.

“If people always supported each other like we have this week, the world would be a better place.”

Impact Report 2024

2024 in Numbers

We directly supported
268
people on supported breaks
We reached
100+
people over 4 Green Letter Days with Middlesex County Cricket Club
14
people took part in tailored breaks, including families with young children
72%
of clients were new to us
We supported
1,174
caregivers over 94 learning and support sessions
We ran
7
Watch Parties with partner organisations to reach carers without internet access
Supported by
136
active volunteers across breaks, projects, and events
We built relationships with
15
new partner organisations
Introduced Travel Buddies, with
10
volunteers supporting five couples and one family
Featured in over
100
media outlets, with a reach of more than 23 million

The Difference

“It was so fundamentally life-changing that our holiday could happen. I don’t know any other organisation who could do it.”

One in two people in the UK knows somebody who is diagnosed with dementia. With someone diagnosed every three minutes on average, the number of people living with dementia in the UK is set to grow to 1.4 million people by 2040.

The only dementia support charity in the UK to focus solely on the importance of connection to nature and the outdoors, this year we continued to think differently about dementia. We challenged the stereotypes and perception of what it is to live with the condition, looking at what people can still do rather than what they can’t.

Where Our Money Came From

Without our amazing supporters and grant funders, we simply couldn’t provide so much support to people living with dementia and their loved ones. In 2024, despite the ongoing challenges of the fundraising climate, they raised an amazing £644,125.

Income:

What we spent it on:

Impact Report 2023

Impact Report 2022