What You’ve Made Possible
As we share our 2024 Impact Report, we want to take a moment to say a heartfelt thank you to all our funders, partners, and supporters. Because of your generosity and belief in our work, thousands of people living with dementia – and their families – were able to experience the joy of nature, the outdoors, and meaningful connection in 2024.

Seeing the positive changes in people who use our services and hearing how our work has changed their lives is what keeps the Dementia Adventure team striving to do better year on year. Though there is always more to do and further to go, we are extremely proud of the difference we have made in recent years and incredibly grateful for all the contributions that made it possible.
“If people always supported each other like we have this week, the world would be a better place.”
Impact Report 2024
Read on for our highlights of 2024, or download the full Impact Report for more stats, case studies and reports.
2024 in Numbers
The Difference
“It was so fundamentally life-changing that our holiday could happen. I don’t know any other organisation who could do it.”
One in two people in the UK knows somebody who is diagnosed with dementia. With someone diagnosed every three minutes on average, the number of people living with dementia in the UK is set to grow to 1.4 million people by 2040.
The only dementia support charity in the UK to focus solely on the importance of connection to nature and the outdoors, this year we continued to think differently about dementia. We challenged the stereotypes and perception of what it is to live with the condition, looking at what people can still do rather than what they can’t.

Where Our Money Came From
Without our amazing supporters and grant funders, we simply couldn’t provide so much support to people living with dementia and their loved ones. In 2024, despite the ongoing challenges of the fundraising climate, they raised an amazing £644,125.
Income:
- Donations: £79,125
- Grants: £565,000
- Training Income: £17,527
- Supported Break Income: £343,450
- Investment Income: £22,750
- Total: £1,027,852
What we spent it on:
- Community Engagement: £25,229
- Awareness Raising: £209,743
- Training & Consultancy: £219,466
- Supported Break Provision: £500,345
- Cost of Raising Funds: £128,014
- Total: £1,147,974
Impact Report 2023
Read on for our highlights of 2023, or download the full Impact Report for more stats, case studies and reports.
Impact Report 2022
Read on for our highlights of 2022, or download the full Impact Report for more stats, case studies and reports.