Our Impact

Impact Report 2022

What You’ve Made Possible

After a year of post-pandemic recovery and an eye-watering cost of living crisis, we want to extend an enormous thank you to our funders and supporters. When facing a somewhat bleak social and financial landscape at the start of 2022, it was you who made it possible for us to step up to the challenge of supporting people living with dementia and those who care for them through an extraordinarily difficult time.

DA team and holiday maker in a wheelchair

Seeing the positive changes in people who use our services and hearing how our work has changed their lives is what keeps the Dementia Adventure team striving to do better year on year. Though there is always more to do and further to go, we are extremely proud of the difference we have made in 2022 and incredibly grateful for all the contributions that made it possible.

“If people always supported each other like we have this week, the world would be a better place.”

The Difference

“It was so fundamentally life-changing that our holiday could happen. I don’t know any other organisation who could do it.”

One in two people in the UK knows somebody who is diagnosed with dementia. With someone diagnosed every three minutes on average, the number of people living with dementia in the UK is set to grow to 1.6 million people by 2040.

The only dementia support charity in the UK to focus solely on the importance of connection to nature and the outdoors, this year we continued to think differently about dementia. We challenged the stereotypes and perception of what it is to live with the condition, looking at what people can still do rather than what they can’t.

2022 in Numbers

We directly supported
attendees affected by dementia on our supported breaks, training, and events
We had
attendees across 31 supported dementia breaks
We provided additional financial assistance for
people to make a break possible through our DA Support Fund
We worked
together with
different families to create specially tailored relaxing breaks that suited their exact needs
We supported
attendees to think differently about dementia in our training sessions for family carers and professionals
We helped
attendees to better understand dementia on our 41 training sessions for family and friends supporting somebody with dementia
We challenged perceptions of dementia and raised awareness of the benefits of nature with over
reached through our digital channels
Through our
social media followers, we encouraged discussion within our digital community and beyond, raising awareness of the effects of dementia and the benefits of interacting with nature
We had
inspiring volunteers supporting people living with dementia
Our volunteers donated
hours of their time, valuing £103,587
was raised by our funders, supporters and fundraisers
was raised
for every £1 spent on fundraising

Supported Holidays: Giving People the Break They Need

Connecting People Living with Dementia to Nature

Our research shows that there are myriad benefits to interacting with nature for people living with dementia, but we know that leaving the house can sometimes be seen as a difficult or risky endeavour.

Taking place among natural surroundings, each of our breaks is designed to maximise the well-being benefits of nature through contact with the natural environment and outdoor activities.


Supporting Carers to Take a Break

The pandemic increased social isolation while decreasing access to the outdoors, and carers have been hit particularly hard by the financial stress of the cost of living crisis.

Our Carers Survey found that many carers and families simply cannot pay the price of a break, and since the pandemic, there has been a drastic reduction in respite services. Carers are now reliant on charities like Dementia Adventure for a break from caring.

Holidaymakers with Dementia:

78% had more exercise than usual
90% talked to people more than usual
68% ate better than usual
94% enjoyed getting outdoors and connecting with nature
60% thought their relationship with their companion improved
100% felt well supported by the staff and volunteers
100% felt safe whilst on holiday
95% enjoyed meeting people


82% had a break from caring that wouldn’t have been possible otherwise
97% felt well supported by the staff and volunteers
96% enjoyed getting outdoors and connecting with nature
63% got more exercise than usual
66% feel better equipped to continue in a supporting role
60% have an increased understanding of how to support someone with dementia
78% feel more positive
67% feel less stressed

Training for Family and Friends

With many services having been cut due to COVID over the last few years, in 2022 we saw an increase in the number of people finding it difficult to get the vital information and support they need to help them continue caring. As a result, there is a growing need for the training we provide for families supporting somebody with dementia at home.

In these free, online sessions our experienced trainers provide practical strategies, hints, and tips, and encourage shared learning and support among attendees in similar situations.

In 2022, we ran a total of 41 sessions with 669 attendees


Understanding Dementia Better

We ran 32 Understanding Dementia Better sessions.

After the training:

96% have increased understanding of how to support someone living with dementia
60% feel less isolated
88% feel better equipped to continue in their supporting role
94% have a more positive understanding of dementia
73% intend to connect more with nature and the outdoors

Improving Mood & Motivation

Family carers rate their life satisfaction at an average of 4.7 out of 10, significantly lower than the UK average of 7.5.* Our Mood & Motivation training aims to improve the well-being of carers and provide strategies to improve the mental health of the person they support.

*Carers UK State of Caring Survey
Man enjoying a bird show, seeing an owl

We ran nine sessions in 2022.
Carers told us that:**

97% were satisfied with their training
98% have an increased understanding of how someone living with dementia can lack the motivation to do things
98% have an increased understanding of strategies to improve motivation in the person they care for
89% feel better equipped to cope with the low motivation of the person they care for
**Cornish & Grey Evaluation, Mood and Motivation 2022


Our holiday volunteers’ experiences:*

99% felt part of the team
99% were proud of the difference made to the people who came on holiday
99% felt that their contribution mattered
97% felt well supported by Dementia Adventure

“Volunteering with Dementia Adventure helps me in my day-to-day work—reminding me of the problems people face every day.”

They also gained a huge amount of knowledge and skills!

97% went away with increased knowledge and skills to support carers and people living with dementia
89% reported increased confidence to support nature connection and outdoor experience for people living with dementia
90% will use what they learned in their work or personal life
94% have a more positive understanding of dementia
73% intend to connect more with nature and the outdoors
*Cornish & Grey Evaluation 2021-22

Where Our Money Came From

Without our amazing supporters and grant funders, we simply couldn’t provide so much support to people living with dementia and their loved ones. In 2022, despite a challenging fundraising climate, they raised an amazing £695,364.

This exceeded our expectations and has put us in a strong financial position. As a result, we can invest confidently in our services for people living with dementia in 2023.


What we spent it on:

Impact Report 2022